Article: European buyers don't have many EV pickup options. Ram 1500 REV will change that

Axelrod

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https://insideevs.com/news/737465/ram-1500-rev-europe-2025/

Ram 1500 REV Electric Pickup Heading To Europe With ‘Best-In-Class Range’
European buyers don’t have a lot of choice in the electric pickup segment. Stellantis, Ram’s parent company, wants to change that.

Stellantis, the auto giant with no fewer than 15 car brands under its umbrella, wants to sell the upcoming Ram 1500 REV all-electric pickup truck in Europe. Mind you, that’s wishful thinking at the moment, seeing how the battery-powered pickup debuted in February of last year and is yet to be on sale in the United States, its home country, let alone other markets.

That said, Stellantis is adamant that the beefy, 654-horsepower Ram 1500 REV will reach Europe by the third quarter of next year, where it will have little to no competition. That’s because the only other all-electric pickup on sale that comes even remotely close to the Ram 1500’s size and specs is the Ford F-150 Lightning. That’s another American-made EV, in case you were wondering.

The Tesla Cybertruck is also present around these parts, but only as a grey import and not directly through Tesla. Furthermore, every imported Cybertruck has to go through individual homologation in the European Union, which is a bit of a pain, but not impossible, as a few diehard buyers proved already.

China’s Maxus eTerron 9 is also set to go on sale in Europe next year, but that’s smaller than both the Ram 1500 REV and Ford F-150 Lightning. As is the upcoming electric Isuzu D-Max.

All that being said, Stellantis has a chance of capturing a good chunk of the market, as long as the pricing is right. The Ram 1500 REV has a huge, 169-kilowatt-hour battery pack that enables an estimated range of 350 miles, while an optional 229-kWh pack boosts that figure to an impressive 500 miles. By comparison, the longest-range Ford F-150 Lightning offers 320 miles on a full charge.
 

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I always found it odd that Ford chose the massive F150 EV for Europe.. they should make an EV Ranger. To my knowledge they have had decent success though I hope Ram isn't biting off more than it can chew.

At least The Lightning was produced and sold in the states for a long while before they dipped their toe in Europe. In other words let's start with the home base cmon!
 
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