25% tariff on ALL imported autos announced

[timetoclimb]

I don't think anyone was expecting Toyota to raise the price of their vehicles. The issue is the amount that US dealers pay (finance) Toyota after arrival in the US and including tariffs. At best, the article implies that Toyota will subsidize the tariff on behalf of its US dealers (not clear if that includes SET and GST since they are different than the dealer networks in the rest of the US regions), but they almost certainly cannot do that forever. Nobody yet knows how the amount of tariff per vehicle will be calculated. Possibly more info will be provided tomorrow.

"While closely monitoring developments from U.S. authorities including tariffs, we'll continue to work on reducing fixed costs and maintain our current operations for the time being," a Toyota spokesperson said in a statement.

It doesn’t sound to me like they ruled out raising prices. Reuters said:

“Toyota will keep running its operations as it has been and focus on bringing down fixed costs, it said on Monday, not expressing any intention to raise vehicle prices in response to U.S. President Donald Trump's tariffs.”

There may be better Japanese language reporting on the topic.

I get that we’re analyzing semantics here but I think is safe to take it at face value that vehicle prices aren’t going up in response to this, for the time being. Why else would they put out this statement, it’s not like they were going to raise MSRPs for the 25 model year cars on top of the passing the entire tariff on. They are figuring out exactly how that money will be spread around (by lowering fixed costs to compensate) Proof will be in the pudding the next couple weeks with actual sale prices though

 

[TRD_GUY]

Here's 4R sales in the US over the past few years.

 

[timetoclimb]

Needless to say it’s a high margin and important vehicle for them, built for our market specifically, and they need to recoup the 6th gen R&D costs at the very least within the current business plan. They are being cool headed about this whole thing which I can appreciate

 

[TRD_GUY]

Needless to say it’s a high margin and important vehicle for them, built for our market specifically, and they need to recoup the 6th gen R&D costs at the very least within the current business plan. They are being cool headed about this whole thing which I can appreciate

I'm guessing here, but I assume that any 4R's on ships already or at ports (e.g. on route to dealers) would likely be exempt from near term terrifs, so while Toyota will want to say they are "holding prices", they really haven't done anything.

 

[kzrman]

Toyota will not increase the price of there cars despite the tariffs.

https://www.reuters.com/business/au...ain-operations-despite-us-tariffs-2025-03-31/

 

[youngolf]

https://www.cbsnews.com/amp/news/trump-auto-tariffs-gm-ford-stellantis-car-prices/

These go into effect on April 2nd.

any idea how quickly they are gonna tack on these charges to the MSRP?
my vehicle is due to land on April 12.

I wanted a TRD Sport, but I'll wait until the coming recession begins to turn in a few years. Any 'tariff' on a $56K auto, well, its a joke........

 

[youngolf]

The goal is to reduce the trade deficit. And instead of American car companies producing better products the rest of the world wants, this is a big government move to force feed the (American) population with our own bottom tier products. Ironically, this hurts American consumers the most and is bad for business. We live in a global economy. Why are people drooling over reshoring manufacturing jobs, they are going by way of automation anyway.

if they add a single cent on top of my already inflated 4Runner price I’m out. Drive my J-Vin Rav4 v6 a while longer till this circus moves on

 

[youngolf]

'Why' did we start buying autos from overseas in the first place? Because of better value and better quality (as their labor costs are tons cheaper - than USA's benefits-loaded labor costs starting with $2000/month health insurance). Hello? That problem has not and will not change anytime soon. Trump is meddling in the global market economy, and the middle class will not have access to better products and lower costs.....ever...with production in the USA. USA will never have national health insurance otherwise replace ALL the insurance companies and their profiteering.

 

[Handoc]

Toyota will not increase the price of there cars despite the tariffs.

https://www.reuters.com/business/au...ain-operations-despite-us-tariffs-2025-03-31/

Here's hoping that holds till I get my TRD ORP, scheduled for 4/27 to 5/9! Can't do much of an increase in price.. currently expecting to get it at MSRP. Thanks for posting.

 

[youngolf]

"'Why' did we start buying autos from overseas in the first place? Because of better value and better quality (as their labor costs are tons cheaper - than USA's benefits-loaded labor costs starting with $2000/month health insurance)."

Hard to argue your points, as US made cars became inferior goods years ago and I switched to foreign made products. I've finally changed my tune quite a bit after buying a Ford truck and their SUV's have come a long way. My truck drives better than my foreign SUV and I prefer driving the truck now, plus it goes off-road and does it exceptionally well! However, I don't think any company will ever be able to match BMW's "driving experience". I drove a new X5 not long ago and it was wonderful and back on my short list. As for labor costs, the Union's sure aren't making it any better, then they go on strike and want even more!

"Trump is meddling in the global market economy, and the middle class will not have access to better products and lower costs.....ever...with production in the USA. "

So the U.S, should continue burying their heads in the sand and pretend the deficits aren't a massive as they seem? The transference of wealth to other countries at our expense, has become so outa control that only the executives and investors benefit, all the erosion of manufacturing and jobs. Want to pump up your stock, announce you are off-shoring manufacturing to China and eliminating jobs. Who benefits? The executives, and investors, but the country erodes and has been for 2 decades. That's just reality, nothing to do with politics. We have becomes a country of consumers of imports. And to hear that other countries are gonna retaliate is commical. They have far too much at stake to loose! Look at the data. It's massive.

In the end, you are right, I've yet to meet a manufacture that isn't dealing with a fast-aging workforce and a young generation that doesn't want to work as they find it easier to make money in social media (or social diarrhea I like to say). Here's where things are gonna go south soon. It's coming and it's real. AI will be replacing jobs (blue and white collar) across industries. And it's gonna be staggering to watch play out as unemployment rises. I don't think well see 4% unemployment again in our generation once AI starts ramping (again, it's not my opinion, it's coming and it's coming hard). This is far bigger story then trade deficits to be honest, and automation isn't far down the list to be fair. Take consumers outa the equation and you have economic turmoil - demand falls off a cliff because they no longer have discretionary income. That's not good for anyone's economy.

EV's will start gaining more momentum as ICE replacements once the range anxiety issued are addressed and this too is coming with double the ranges that we are seeing today in EV's. China and even Toyota has made a lot of progress on this front (I believe China already has an 800 mile EV). The BOM for an EV is a fraction of that of an ICE vehicle and literally everything can be done with automation. And EV's are a FAR better business model across labor, BOM's, etc.

 

[youngolf]

check out BYD auto in china. EV's are priority in many countries and USA is about to get left behind. china may and could take over many markets, USA 'isolation' stuff could open the way for them as it already has. i am for Open Markets, let the competition take place to benefit all.........the USA's problem i think is more overs-spending our budget, than it is a trade deficit. mismanagement of our tax money is rampant (heck we have something like 450 military bases/installations in our 50 states, for pork).....politicians are not held accountable. but any time someone sticks their fingers into the free market, a lot usually suffers.

 

[kzrman]

Here is a later article from Reuters that mentions what Toyota might do.

https://www.reuters.com/business/au...r-lots-buffer-against-price-hikes-2025-04-02/

 

[TRD_GUY]

 

[Vincenzo]

So, are these other countries trying to get its citizens not to buy foreign made products? What about the Porsche, Mercedes, BMW customers?

 

[Dead Horse]

I need an actual legitimate source for those "Tariffs Charged to the USA" numbers that doesn't come from the Sharpie King's office.